Episode 131: It’s not all about the money – exploring the motivations of Danish GPs

In this episode, we talk to Line Pedersen and Anne Sophie Oxholm from the Research Unit for General Practice at the University of Southern Denmark.

Title of paper: Mapping general practitioners’ motivation: It is not all about the money. A nation-wide cross-sectional survey study from Denmark

Available at:

Understanding physicians’ motivation may be essential for designing policies and organisational structures that ensure the wellbeing and retention of GPs, and high-quality care. However, physicians’ motivation remains an understudied area. We find heterogeneity in GPs’ work motivation and identify five GP segments. The largest segment (53.2%) is characterised by being motivated ‘less by the money’.

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